Dai’s Five a Day is a small independent greengrocer in Pembroke town centre. They have been running for approximately 12 years and sell fruit, vegetables and salad along with homemade cakes and preserves. They use a wholesaler and also source from local growers.
They started supplying Pembroke Community Food Hub, which runs from Foundry House, in June 2022 with fruit, vegetable and salad bags in season for £5 per bag.
What is the involvement with the WCFD project?
Dai’s Five a Day were approached by PLANED staff in June 2022 to supply £5 veg bags and since then they’ve gone on to supply fruit and salad too. The community food hub volunteers send the weekly order in advance and then they collect the orders to take them back for their customers. In this case, they provide separate bags ready made up for individual customers.
What aspect has been most useful?
It reaches customers that probably wouldn’t otherwise have come into the shop so it gives us a new customer base. It’s a good arrangement as it brings in a small regular order plus it’s cash on collection and there’s no waste.
What is the result of being involved in the project?
Being involved with the WCFD initiative brings in additional income on a weekly basis, it’s a small cash injection. They recognise that prices are rising so they enjoy providing fresh produce to people who may not otherwise be able to afford it.
"We’re happy to be providing a more personal service to the community food hub by linking with the volunteers" - DAI'S FIVE A DAY
"We enjoy providing fresh produce to people who may not otherwise be able to afford it." - DAI'S FIVE A DAY
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