CASE STUDY: Fresh & Fruity
Fresh & Fruity are a hardworking, family-run grower and retailer of fresh fruit, veg and salad in the heart of Milford Haven.
Fresh & Fruity are a hardworking, family-run grower and retailer of fresh fruit, veg and salad in the heart of Milford Haven. They are supplying WCFD’s hubs in Tenby and Milford Haven, where they provide delicious fruit, veg and salad to the hub’s customers. They are passionate about naturally grown food, and their produce is lovingly grown using traditional methods.
Here’s what Michelle from Fresh & Fruity had to say about the project:
“I think it’s brilliant that people will be buying local produce grown locally. We pick our produce the evening before we sell them, so all of our produce is incredibly fresh. I think the taste of really fresh fruit and veg is so much better than buying days-old veg at large supermarkets, and we’re happy to be able to provide that.
The hubs themselves are really amazing—I’m so happy as a local to see that they’re giving something to the community and providing lifelong skills to their volunteers. It’s been a pleasure working with the WCFD team, and I’m really happy they’ve involved family-run businesses like ours.”
So far Fresh & Fruity have delivered a total of 44 food boxes, which is an incredible 88kgs of fresh food to local communities. Thanks to their contribution to our hub our customers have saved an average of £6.47 per shop on their groceries, a total saving of nearly £300!
If you would like to find out more please email: WCFD@Planed.org.uk